500x500.jpg
Screenshot 2021-12-07 124026.png

WE MAKE THINGS BETTER, AND WE MAKE BETTER THINGS.

THE HISTORY OF MOUNTAIN BIKING IS SPATTERED WITH INGENUITY AND LATHERED IN INNOVATION. FROM THE PEAKS OF MARIN TO THE SLICKROCK TRAIL OF MOAB, THE THREADS THAT MAKE UP THIS INDELIBLE TAPESTRY OF…

You know what? Enough. It’s all been said before. Written, celebrated, evangelized. Mt. Tam, Repack, Klunkers, blah blah blah. We were getting bored, so we made things interesting. What we wanted didn’t exist, so we created it. Once it did exist, it was never good enough. So we kept making it better, and better, and better. Ever since we first started riding sketchy, ill-equipped cruisers down Mt. Tam back in ‘82, we’ve built things better because life is better with bikes. We believe better bikes make for an even better life, so we’ve continued to make components that improve every aspect of the riding experience.