INNOVATION - PASSION - CRAFTSMANSHIPS
TOKEN was founded in Taichung Taiwan in 2002 by James Chang, but it started many years before that. James' Mechanical Engineering background saw him involved with some of the largest cycling brands known to us today. Here he built up an extensive knowledge base and skill set about the production of bicycle parts and compilation of completed bikes. James' 27 years of experience working closely with the leaders in the cycling industry showed him that precision is key to making products that enhance and benefit the rider. This experience gave him the confidence to start his own brand that stood for what he believed in: Passion, Innovation and Craftsmanship.